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  • How to Meet Your Daily Protein Goals

    New to the protein world? Need a refresher on how much protein to consume a day? What food products are even high in protein? We are here to help! Protein has many health benefits from supporting weight loss, fighting hunger and assisting with muscle growth. Meeting your daily protein needs is a ...
  • Monk Fruit: Sweeter Than Sugar & Better for Your Body

    We all know sugar’s bad for us, which is why we cut it out of our drinks. But we really like it. So it’s no surprise that there are about a million sugar substitutes on the market. The problem is that a bunch of them come with nasty side effects. So are we all left to live sweet-free lives? No! T...
  • Shake Up Your Morning

    Is breakfast really the most important meal of the day? That’s definitely debatable. What’s not is the fact that starting your day on the right foot can make a big difference. A morning routine you look forward to makes it so much easier to avoid hitting snooze. And getting some nutrients in ea...
  • Sip Away, Soy-Free (Why We Left This Legume Out)

    When you’re reading an ICONIC label (boring meeting attendees, we feel you), you probably noticed that we talk as much about what’s not in our bottle as what’s in it. No gluten. No lactose. No antibiotics. No BPA. We’re Non-GMO Project Verified, too. And there’s one more ingredient we decided to ...
  • Health Benefits of Grass-Fed Dairy

    In case you missed it, ICONIC drinks and powders get their protein from grass-fed dairy. Specifically, our dairy comes from happy, free-roaming cows in Ireland. (Psst! Want proof? We’re Animal Welfare Approved Certified.) But we didn’t just pick free-range dairy so we could feel good about oursel...
  • How Much Protein Is Too Much

    Everything in moderation. And that includes the good stuff, like fast food, booze, and protein. Surprised about that last one? Yeah, it turns out that pumping up your protein intake excessively can actually do your body more harm than good.  The risks of too much protein Studies have shown that e...
  • Welcome Our Newest Drink: Cacao + Greens

    Say hello to the newest member of the ICONIC family, Cacao + Greens! Our whole mission at ICONIC Protein is to make healthy, easy, good-tasting protein more widely available. We think we've got the healthy & easy pretty dialed in thanks to our ready-to-drink beverages. You need a grab-and-g...
  • Did Someone Say Chocolate Truffle?

    Have you tried Chocolate Truffle? If you haven't, we'll let you in on a secret...It's healthy AND tastes delicious. Find out more about Chocolate Truffle's major health perks in this blog article.  Yeah, you read that right. Just because our products are healthy doesn’t mean they have to taste...
  • Why do protein shakes taste bad?

    Protein shakes generally get a bad rep for good reason. Most of them taste as bad as they smell (take it from us, we’ve tried them all). Here at ICONIC we like to switch things up in the shake world. In our pursuit to craft the greatest protein shake known to man... we’ve forced ourselves to try...
  • Do Protein Shakes Make You Gain Weight?

    Sometime during young adulthood, some men and women experience a peculiar phenomenon where they’re overcome with an irresistible urge to get as ripped and as muscular as possible. They start Googling things like “workouts to get crazy shredded” and begin stocking their cabinets full of pre-worko...
  • What’s the difference between plant protein and animal protein?

    Moooo or…  wait what sound do plants make? If you want to send a room of fitness enthusiasts into an all-out brawl, casually throw out the following questions: What’s better… plant protein or animal protein? In less than five minutes the entire room will be covered in so much protein powder you’...
  • What’s the Difference Between Grass-Fed, Conventional and Organic Dairy?

    By Team ICONIC Chances are, your local grocery store’s cooler is packed bottle-to-bottle with a variety of milk options ranging from conventionally-farmed to organic and grass-fed. While it may be difficult to tell the difference from a quick scan of the label, there are a few important things t...