Discover Iconic Protein

Fuel Your Boldest Moves

Clean Protein

20g of ethically sourced, premium quality grass-fed protein in every serving.

Zero Sugar

ICONIC is lightly sweetened without any sugar or artificial sweeteners.

Ideal Ingredients

Lactose free & made without gluten, soy, hormones or pesticides.

Ethically Sourced

We source our ingredients come from the highest quality partners.

 
 

YOUR FIRST ICONIC ORDER STARS HERE!

Every fresh start deserves the best fuel. ICONIC’s clean, delicious protein is here to power you to swing for your goals like never before.

Packed with grass-fed protein and zero sugar, it’s more than a drink; it’s your partner in making 2025 your best year yet!

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The Buzz On Iconic Protein

Iconic Protein has been a game-changer for me—it's quick, delicious, and packed with clean, high-quality protein.

- Erik

The delicious flavors and clean ingredients make it my go-to for staying energized and satisfied all day.

- Jen

I feel good knowing I’m fueling my body with something healthy and satisfying, without any artificial ingredients.

- Kevin
Chocolate Truffle
Nutrition Facts for Chocolate Truffle Protein Shakes. Gluten Free. Lactose Free. Soy Free. GMO Free. No BPA. No Artificial Sweeteners. 140 calories. 2.5g fat. 4g Net Carbohydrates. 0g Sugar. 20g Protein.
Vanilla Bean, Chocolate Truffle, Café Latte, & Cacao + Greens Protein Shakes on a tan background. Keto Friendly, Low Carb, 20g Protein, No Added Sugar.
Chocolate Truffle Protein Shake 12 Pack on a tan background. Lactose Free. Truly Grass Fed Protein. Non-GMO Project Verified. Certified Gluten Free. Satisfaction Guaranteed.
Delicious looking protein shake on a background of chocolate chips, chocolate truffles, & cocoa powder..
ICONIC vs. "The Other Guys". Fewer Calories. More Protein. Less Sugar. Lactose Free.
ICONIC Chocolate Truffle Protein Shake on a white background with callout for 2 Weight Watchers Personal Points.

Chocolate Truffle

Decadent and delicious, our next-level chocolate milk will satisfy your taste buds with real cocoa powder and light natural sweeteners.

Size:

Regular price
$49.99
Sale price
$49.99
Regular price
Sold out
Unit price
Shipping calculated at checkout.
20g

Protein

0g

Sugar

140

Calories

2 PP

Weight Watcher's

ICONIC sugarfree vanilla protein powder in a blue bag on a white background. 18 servings per bag.
Nutrition Facts for Vanilla Bean Protein Powder. Gluten Free. Lactose Free. Soy Free. GMO Free. No BPA. No Artificial Sweeteners. 90 calories. 0 fat. 1g Net Carbohydrates. 0g Sugar. 20g Protein.
Vanilla Bean & Chocolate Protein Powders on a tan background. Keto Friendly, Low Carb, 20g Protein, Sugar Free
Vanilla Bean Protein Powder on a tan background. Lactose Free. Truly Grass Fed Protein. Non-GMO Project Verified. Certified Gluten Free. Satisfaction Guaranteed.
ICONIC vs. "The Other Guys". Fewer Calories. More Protein. Less Sugar. Lactose Free.
Delicious looking protein pancakes made from ICONIC Protein Powder. Ingredient list: Milk Protein Isolate, Natural Vanilla Flavor, Monkfruit Extract, Sea Salt.
  • Load image into Gallery viewer, ICONIC sugarfree vanilla protein powder in a blue bag on a white background. 18 servings per bag.
  • Load image into Gallery viewer, Nutrition Facts for Vanilla Bean Protein Powder. Gluten Free. Lactose Free. Soy Free. GMO Free. No BPA. No Artificial Sweeteners. 90 calories. 0 fat. 1g Net Carbohydrates. 0g Sugar. 20g Protein.
  • Load image into Gallery viewer, Vanilla Bean & Chocolate Protein Powders on a tan background. Keto Friendly, Low Carb, 20g Protein, Sugar Free
  • Load image into Gallery viewer, Vanilla Bean Protein Powder on a tan background. Lactose Free. Truly Grass Fed Protein. Non-GMO Project Verified. Certified Gluten Free. Satisfaction Guaranteed.
  • Load image into Gallery viewer, ICONIC vs. "The Other Guys". Fewer Calories. More Protein. Less Sugar. Lactose Free.
  • Load image into Gallery viewer, Delicious looking protein pancakes made from ICONIC Protein Powder. Ingredient list: Milk Protein Isolate, Natural Vanilla Flavor, Monkfruit Extract, Sea Salt.

Vanilla Bean

Our protein-packed Vanilla Bean is rich, creamy and anything but boring. An added benefit is all the things you can do with this natural-born recipe enhancer.

Size:

Regular price
$41.99
Sale price
$41.99
Regular price
Sold out
Unit price
Shipping calculated at checkout.
20g

Protein

0g

Sugar

90

Calories

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Start your ICONIC journey and explore a range of flavors waiting to be your new favorite!

Vanilla Bean

Vanilla Bean

Our protein-packed Vanilla Bean is rich, creamy and anything but boring. An added benefit is all the things you can do with this natural-born recipe enhancer.

$49.99

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ICONIC sugarfree chocolate truffle protein powder in a brown bag on a white background

Chocolate Truffle

With a decadent chocolate flavor and protein in spades, our number one fan favorite can be mixed with water to fuel any fitness routine.

$41.99

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Café Latte

Café Latte

Made with real Colombian coffee, our creamy and delicious Café Latte protein drink is the perfect jump start to your day.

$49.99

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Cacao + Greens

Cacao + Greens

We combined delicious unroasted cacao and an organic blend of greens to create a delicious chocolate protein drink with a full serving of veggies.

$49.99

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Chocolate Truffle

Chocolate Truffle

Decadent and delicious, our next-level chocolate milk will satisfy your taste buds with real cocoa powder and light natural sweeteners.

$49.99

shop now

RECIPES

Raspberry Coconut Smoothie Bowl Raspberry Coconut Smoothie Bowl
Chocolate Covered Berry Shake Chocolate Covered Berry Shake
BERRY PROTEIN SMOOTHIE BERRY PROTEIN SMOOTHIE
PB & J Smoothie PB & J Smoothie
Healthy Shamrock Shake

We've taken the classic Shamrock Shake and come out with a healthy, protein-packed version that still satisfies your sweet tooth without all the sugar! Who's in?

Healthy Shamrock Shake
 
 

The Word Is Out

"Best overall protein shake!"

"Best lactose-free powder!"

"Best protein shakes of 2024 - Cacao + Greens"

Frequently Asked Questions

Does ICONIC contain lactose, soy, or gluten?

Nope! We know that these common allergens can cause digestive distress among other issues. That's why we make all ICONIC products without soy or gluten, and we remove 99.99% of lactose. As a bonus, ICONIC is Non-GMO Project Verified™!

Are the drinks sweetened?

Any and all sweetness is thanks to monk fruit and stevia—natural non-nutritive sweeteners. All ICONIC products contain zero grams of added sugar.

DOES THE INTEGRATED SEAL CHANGE THE DRINK'S SHELF LIFE?

Definitely not! ICONIC has 18 month's shelf-life from the date it was produced. The outer packaging ensures that our product remains shelf stable and safe to drink anywhere, any time.

Are the powders sweetened?

Any and all sweetness is thanks to monk fruit and stevia—natural non-nutritive sweeteners. All ICONIC products contain zero grams of added sugar.

What can I mix the powder with?

For best results, mix 1 scoop of Protein Powder with 8-12oz of water or your preferred milk alternative. Enjoy hot, cold, or blended!

Got any recipes?

We love this question. People get wildly creative with ICONIC so follow us at @drinkiconic to stay up to date on what people are making with our drinks. Here's a couple of our faves:

Chocolate Acai Bowl

Strawberry Cream Smoothie

Carrot Cake Baked Oats

Oreo Protein Waffles

Tropical Breeze Protein Smoothie

Mocha Frappe

Matcha Vanilla Ice Cream