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HEALTHY IS A STATE OF BEING.

A healthy life can take many forms. And it will change over time. At different stages, we prioritize different things. Maybe you don’t have the same bandwidth you once did to hit a spin class 6x a week or the flexibility to spend half your paycheck at the fanciest food store in town. Whatever healthy looks like today, it’s a series of small choices that bring you joy.

BLOG:ICONIC Living

Equating health with happiness is ICONIC.

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  • Unveiling the Palate Pleasers: 2024 Food Trends We're Loving!

    As we are about to cross the half way point on 2024, it's time to explore the world of food trends that have dominated our plates this year. Thanks to the power of social media, particularly TikTok, we've got the inside scoop on what culinary delights have been capturing our taste buds. So, grab ...
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  • Why You Need Protein

    How Much Protein Should I Really Eat? Proteins make up the foundation of our bodies. Think of them like building blocks for muscles, organs, and more. So naturally, most people recognize how important these nutrients are for health and growth. The more protein, the better, right? Wherever you loo...
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  • Eat MORE This Summer

    Yep, you read that right! Eating MORE protein can lead you to lose weight and feel more satisfied throughout the day. Protein is necessary for everyone, yes, even you vegans and vegetarians! A high protein diet is beneficial to the human body for many reasons, but here are our top five.  Build....
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  • What are Whey and Casein?

    By now, you’ve probably heard some hype that you need to be getting a sufficient amount of protein each day. (It’s your weight multiplied by 0.36 if you’re sedentary but more if you’re active, by the way.) And if you’re watching your protein intake, you might have noticed that it can be hard to g...
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  • Compare Different Protein Sources

    Deciphering the plethora of protein powders on store shelves can be mind-boggling. Animal or plant-based? Whey, casein, egg, beef, or milk protein isolate? Grass-fed vs. grain-fed? Pea, soy, rice, hemp, algae, pumpkin, sunflower, chia-seed, or even cricket? To help ease any confusion, we are unpa...
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  • Can Pregnant Women Consume Protein Drinks?

    Protein shakes are a popular choice for pregnant women who want to get some extra nutrients into their diet. However, not all protein shakes are created equal. Some contain too much sugar while others do not provide enough protein. To ensure you are getting the most out of your protein shake, con...
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  • Can a keto diet help you lose weight?

    Before the discovery of phenobarbital to control epileptic seizures, a ketogenic diet was often implemented to treat epilepsy. This high fat, low carb diet lost its popularity when treating epilepsy with drugs became more widespread. However, in the early 1990s as parents looked to find more natu...
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  • The Correlation Between Protein and Metabolism

    We're sure that you've heard people say that protein can help keep you fuller longer, but have you ever been curious how that works? We had our Registered Dietitian friend, Aimee, dumb it down for us! Read what she has to say below. Information regarding varying metabolic impacts of different typ...
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  • What are Branched-Chain Amino Acids?

    If you’ve checked out our product pages, you’ve probably noticed our easy-to-access amino acid profile. And within that profile, you’ll see that we’ve marked three of the amino acids as branched-chain. But what does that mean? And, more importantly, why should you care? Great questions! Here we g...
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  • Which Nuts Are The Healthiest?

    So many health experts are nuts about nuts. And it’s not really hard to figure out why. They’re loaded with healthy fats and protein. They’re an easy grab-and-go snack. And there are a ton of varieties available so you can mix-and-match or find your favorite and stick with it.  At least, theoreti...
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  • 10 Ways To Get Creative With Your Protein Smoothies

    Do you drink the same smoothie recipe everyday? If so, here are 10 ways to get creative with your smoothie to make sure you’re never bored with what you drink! These minor changes can make a huge impact on the taste and texture of your smoothie. Ready to level up your smoothie game? Read our smoo...
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  • What is Collagen & What Does It Do For Me?

    The basics You may have heard people talking about collagen and the different ways to use it. You’re probably thinking what the heck this even is? Another supplement you need to incorporate into your daily routine to stay feeling healthy?! We’re here to tell you what collagen really is and what i...
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